ParallaX Views helps founders, creative teams, and growing companies reframe complex questions—so strategy, product, story, and execution finally point in the same direction.
ParallaX Thinking is a disciplined way of shifting vantage points before locking into a decision. Instead of treating strategy as a single answer, we look for the tension between angles—the place where blind spots, hidden opportunities, and better questions tend to appear.
Not every engagement needs every lens. The point is not to create a bigger checklist. It is to find the few perspectives that change the answer.
Focused engagements for moments when clarity matters more than more decks. We do not try to be everything to everyone. That way lies both madness and very long websites.
Clarify what you are, who you are for, and why the market should care now.
Find the disconnect between what the product does, what users feel, and what buyers understand.
Turn scattered strengths into a coherent story that can travel across a website, pitch, campaign, or conversation.
A thinking partner for founders and leadership teams facing ambiguous decisions, competing advice, or strategic drift.
When useful, we pressure-test the practical business logic behind a strategy—pricing, packaging, buyer friction, and the story a plan tells.
ParallaX Views is not an investment advisory or financial planning firm.
Shape ideas, formats, and intellectual property into sharper concepts with stronger audience logic.
Experience across educational media, SaaS, assessment technology, content, and growth strategy.
Co-founded and helped scale a web-based assessment platform, with emphasis on product clarity, operations, customer experience, and market education.
Helped transform a legacy educational-media company into an early interactive streaming video-on-demand platform for schools.
Developed scripted, unscripted, short-form, and campaign concepts with a focus on story, audience, and strategic fit.
David is an entrepreneur, strategist, educator, and licensed psychotherapist whose work spans SaaS, educational media, psychology, product design, and creative development.
Enticed out of retirement by a startup SaaS business idea for online employee assessments, David became the co-founder and COO/CFO of Criteria Corp, a web-based pre-employment testing business built on a Software as a Service model he had helped pioneer in educational media. Criteria has since grown into a talent signal platform that helps organizations look beyond resumes through scientifically validated assessments, structured and video interviewing, and employee development tools. Today, its platform is used by over 4,500 organizations worldwide, with more than 80 million assessments delivered across 60 countries and 25+ languages. David retired from Criteria Corp in July 2024 but continues to serve on its Board of Directors.
Before Criteria, David was Principal and Co-President of AIMS Media with his brothers, where he helped modernize its 16mm film and filmstrip library into AIMS Multimedia, a pioneer in educational technology. He later spearheaded the development of DigitalCurriculum, an early interactive streaming video-on-demand service for education, which served more than 20 million students when it was acquired by Discovery Communications, Inc. in 2004.
At ParallaX Views, David applies structured multi-angle analysis to help founders and teams clarify strategy, product, narrative, and decision-making.
Drew is a brand and growth marketing leader with more than 15 years of experience helping companies clarify their story, build demand, and turn strategy into campaigns that move audiences. He currently serves as Senior Vice President, Brand Strategy & Growth Marketing at RPM, where his work spans brand architecture, growth strategy, content, demand generation, and integrated marketing across North America and Europe.
Drew’s foundation is in storytelling and production. He earned a Bachelor of Science from the Roy H. Park School of Communications at Ithaca College in Cinema, Video, and Production, with a focus on film and writing. That background continues to shape his work: narrative structure, audience instinct, and production discipline brought together with modern brand, content, and performance strategy.
Before RPM, Drew held senior marketing, content, and creative roles across technology, entertainment, healthcare, logistics, and digital media, with experience at or for companies including Accenture, HP, Huge, MOCEAN, WONGDOODY, AvatarLabs, Omelet, and others. His work brings together brand strategy, creative development, full-funnel marketing, social and content strategy, SEO/SEM, and performance analytics.
At ParallaX Views, Drew helps clients sharpen positioning, develop clearer narratives, build go-to-market plans, and translate strategic insight into marketing that feels both distinctive and useful.
Have a strategic question, a stuck product story, or a decision that deserves more than one angle? Send a note.
